"Smurfs" is a name that everyone knows, it conjures up the image of little blue people running through a forest trying to help others while a bad guy is trying to capture them for his enjoyment. The smurfs are known as the good guys. This ad shows Clumsy Smurf with a clever caption "say hello to my little friend." These two bold points on the ad have nothing to do with each other, but they appeal to different audiences creating bigger revenue when people go and see the movie. Adults know that the tag line here is from scarface, a movie not many little kids have seen, this text brings in the logos, which adults associate themselves with and the audience begins to question what that has to do with the Smurfs creating ethos and pathos. Ethos in that the designer of this ad was hoping adults would be wondering what is going on with this movie. Pathos because they have most likely seen the tv show and know the smurfs are typically the good guys trying to rescue others. The picture, logos towards little children, creates a feeling of pathos because they think that smurfs are cute so this movie has to be exciting to watch. The designer knew it would be a little kid movie and they would have to appeal to the adults so they will take the children because they are excited as well.
Interesting. I like how you've teased out the distinction between the two audiences: children and adults. Very good.
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